About NOYO – personalized headboards


NOYO Home Décor is a new company founded and run by Astrid Oyo. We love how our custom  headboards give your bedroom the personality it deserves and its exchangeable slipcovers let you change it up on a whim. Surprise yourself and your loved ones with instant bedroom makeovers throughout the year!

Whether you are looking for headboard ideas, want to makeover a guest room or morph your kid’s room into a cool teenage abode, our headboards make it easy and fun. In our collections we present more than 150 designs for you to choose from. We draw inspiration from faraway places and bygone days, but also present cutting edge artists, both emerging and established. We love to do custom work based on your own photos, drawings or designs. Check out details on our “Design your own” page of the website.

Our products are designed with love in Maplewood, NJ and produced in our neighborhood right here in New Jersey. To keep it smart, simple and sustainable, we are proud to say that we use quality materials and produce locally to reduce hassle and our carbon footprint. Cedar frames are light, beautiful and strong (and smell good too!).

Covers are made of poly fabric that has the look and feel of linen but is hard wearing and easy to care for. Our printer uses water based ink – friendly to your skin and the environment – which makes the slipcover soft to the touch (none of that stiffness you get from conventional ink printed on fabric!).

You buy the frame the first time…..after that just play with new SlipArt covers and see your bedroom transform in front of your eyes….voilà!

About Astrid Oyo

Astrid Oyo Hoffman

I’ve spent over a decade as a fashion and home furnishing professional in both Europe and the US, working with brands, brick-and-mortar retailers, websites and advertising agencies. I spent years honing my retail skills for fashionable ESPRIT as well as home furnishing power house IKEA.

Surrounded by fabulous fashion and home design I developed a habit to change my pillow covers, area rugs and accessories several times a year and I love the way it freshens up my whole house and puts me in sync with the seasons. Call it what you will, but it certainly is an easy and cost effective way of freshening up your home.It was out of the trouble of finding a stylish, yet reasonable and easy way to dress up my bed that the idea for NOYO was born. There had to be a way to give my bedroom a makeover without breaking the bank? Now there is, and what you see is a very personal collection of beautiful personalized headboards bringing art and photography to your bedroom.

My love for travel and capturing the beauty that lives in everyday moments defines many images in the NOYO collection. The fact that I cannot stay away from a flea market, whether the Brooklyn Flea in New York or Porte de Clignancourt in Paris, explains why you find a French love song or a nostalgic postcard as design for your headboard. I hope you will like it as much as I do.

Constantly on the lookout for the beautiful, the unusual and the unique, I have engaged artists to contribute original imagery from bold to poetic and everything in between. This is just the beginning and many more will join NOYO. Contact me if you would like to be featured, know someone who should be or have specific ideas of what you would like to see as far as NOYO designs go. Please contact me at astrid@noyohome.com.

I invite you to make your bedroom more fun, more beautiful and more personal. Enjoy!

Astrid Oyo, Founder and Creative Director